The Australian Finance Industry Association (AFIA) represents the voice of more than 100 providers of consumer, commercial and wholesale finance services working closely with key stakeholders such as Government, regulators, consumer advocates, small business advocates and other industry associations.
Headquartered in Sydney, it serves both large established financial services companies as well as smaller and emerging financial services businesses across Australia, with associate membership available to accounting firms, management consultants, software companies, training businesses and lawyers.
It’s a complex business with many moving parts – but had traditionally relied on spreadsheets and what was in people’s heads for member contacts and insights.
It meant, according to Mel Carpenter, Executive Director of Membership Services and Company Secretary, “there were a lot of gaps and no single source of truth about engagement activities with our members.”
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