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Online shopping and eCommerce has grown exponentially since COVID-19, causing businesses to adapt and offer new experiences to keep customers engaged. Microsoft have recently released 2021 Wave 1 of the Dynamics 365 Commerce platform and today we want to cover everything you need to know about the platform itself.
In this article we will explain what 365 Commerce is, some key elements of the platform and benefits it provides for businesses.
First released in September 2019, 365 Commerce is an omnichannel eCommerce solution that allows you to build websites, connect physical and digital stores and manage everything from customer experiences, manage sales across channels, manage operations and resource management and access smart data and analytics.
It is an upgrade to Dynamics 365 Retail and offers and end-to-end solution for businesses selling across multiple channels.
365 Commerce integrates everything a business might need to run a successful store including customer experience and customer service management, loyalty programmes, online stores, point of sale, operations and inventory management, spart insights and data powered by AI to assist sales teams, finance and operations. This is all done using the large array of modules provided in the system.
Let’s break down the key features and benefits of the platform:
Using this platform you can develop your own eCommerce site and customise all the key areas with modules including:
The power of this platform lies in its ability to connect with your other Microsoft products to bring all your data into one place. Thanks to Microsoft AI, all the data is comprehensive and smart so you can view things like customer information, store assets, inventory, finances and pricing, marketing campaign data, fraud protection and much more.
Link your Dynamics 365 CRM to get access to information including customer behaviour, customer acquisition, relationship management, customer retention, and loyalty programs.
With these smart insights, you will be able to provide the right customer support, optimise your marketing and sales processes, and know how to solve issues like cart abandonment effectively.
Dynamics 365 Commerce is a cloud-based and centralised system. This means that you can access all the data you need from one login, which makes it quick and easy for you and your team.
Due to being cloud-based, you don’t have to worry about specific hardware requirements or physical space for your system. Microsoft also takes care of all the data security and upgrades the software regularly with new features.
Speaking of new features, let’s touch on some of the new features announced from the latest wave this year. Microsoft have added new capabilities and features focussed around intelligence
For more information about how you can integrate Dynamics 365 Commerce into your business, contact the team at 365 Mechanix.